Online shop

Shopify dispatch updates by WhatsApp

Dispatch update automation sends customers their tracking details as soon as a shipping label is created, on the channel they agreed to. It follows up with a single reminder on the expected delivery day, so customers know what is happening without needing to ask.

An example of how the studio would build it. No live services are connected.

From a printed label to an informed customer.

  1. Step 01

    Label created

    Royal Mail Click & Drop creates a shipping label for an order from your Shopify store.

  2. Step 02

    Tracking fetched

    Read the tracking number and delivery service, and make sure both are saved on the Shopify order.

  3. Step 03

    Consent checked

    Confirm the customer opted in to WhatsApp updates, and fall back to email if they didn’t.

  4. Step 04

    Update sent

    Send an approved WhatsApp message with the order number, the expected delivery day and a tracking link.

  5. Step 05

    Delivery reminder

    On the expected day, send one short reminder, unless tracking already shows the parcel as delivered.

The result

Fewer “where’s my order?” emails.

Each parcel gets one dispatch message and at most one reminder. Customers who haven’t agreed to WhatsApp messages get the same update by email instead.

Before we connect it.

Where this is useful

Useful for shops that send most orders through Royal Mail and answer a steady stream of delivery questions by email. A sensible first version sends the dispatch message only, then adds the delivery-day reminder once the tracking data has proved reliable.

What we need to connect

  1. 01Shopify orders with customer contact details and their recorded messaging consent.
  2. 02Royal Mail Click & Drop labels and tracking numbers linked to those orders.
  3. 03A WhatsApp Business account with approved message templates, plus an email fallback.

What needs careful handling

WhatsApp requires a customer’s opt-in, and messages a business starts generally use pre-approved templates, so the wording needs planning in advance. Split shipments need one message per parcel, not one per order. Tracking can lag behind the parcel itself, so the reminder should describe an expected day rather than make a promise.

Questions people ask.

Why WhatsApp rather than email?

Some customers would rather get a message than another email, but not everyone wants one. The workflow uses WhatsApp only for customers who opted in, and sends the same information by email to everyone else.

What if a customer replies to the update?

Replies arrive in your WhatsApp Business inbox like any other conversation. They can also be routed to a shared team inbox, so a delivery question doesn’t go unanswered.

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