Capability 01 / 05
Backend & data
Complex systems, CRMs and database architecture. Shaped around the relationships that matter, so the next feature is easy rather than risky.
Explore backend work
Software · Automation · Web · 3D
Software that shows up right on time.
Opportune Studio designs and builds backends, automations, websites and real-time 3D, with security and long-term reliability engineered in from day one.
(The studio)
We build the things behind the things. The backend that makes a product possible, the automation that gives someone their time back, and the screen that switches on at exactly the right moment.
- Backends
- CRMs
- Automation
- MCP servers
- Server-side tracking
- Signage
- Three.js
- Websites
Capability 02 / 05
Automation & hardware
Smart homes, tannoys, connected signage.
Capability 03 / 05
AI & developer tools
MCP servers, APIs and useful integrations.
Capability 04 / 05
Measurement & observability
Ad tracking, server-side tagging, app visibility.
Capability 05 / 05
Web & 3D
Websites, interactions and modelling tools.
Automation ideas
What could we automate?
36 ideas and counting, across tools businesses already use. Pick one to see how it would work.
- Visitor arrives, host knows
- Signed contract, project kicked off
- Google review replies, drafted for you
- Every meeting arrives with a brief
- Voice notes into tasks
- Dispatch updates customers actually read
- Quote form to ready-to-send proposal
- Support inbox triage with AI drafts
- Ask your business questions in plain English
- Website chat to qualified lead
- Abandoned baskets with a human touch
- Facebook and Instagram leads straight into the CRM
- Stripe payouts reconciled in Xero
- Etsy, Amazon and Shopify in one view
- Opening hours run the building
- Monday morning numbers in Slack
- Personal welcomes on the reception TV
- Rebooking reminders that bring people back
- Quote follow-ups you never forget
- Review journeys that feel personal
- No-show rescue
- Polite invoice chasing
- Empty slots become social posts
- Rooms that get themselves ready
- Enquiry to booked appointment
- Low stock, reorder drafted
- Missed call, instant text back
- Welcome series for new customers
- Cancellations refill from the waitlist
- Job finished, photo report sent
- One blog post, everywhere
- Rota changes straight to phones
- WhatsApp answers with a human handover
- New starters ready on day one
- Failed Direct Debit recovery
- Receipts from inbox to bookkeeping
Leads & sales · Full guide
Enquiry to booked appointment
Works with
- Website form
- HubSpot
- Google Calendar
- Gmail
WhenSomeone fills in your enquiry form.
- 01Find or create the customer in the CRM
- 02Check the diary and hold the agreed slot
- 03Confirm by email and tell the team
The resultOne enquiry. Matching diaries. Everyone in the loop.
Marketing · Full guide
Empty slots become social posts
Works with
- Google Calendar
WhenA cancellation leaves a gap in the diary.
- 01Check the gap is worth promoting
- 02Fill an approved post template
- 03Recheck it’s still free, then publish
The resultYour availability becomes an invitation to book.
Spaces & devices · Full guide
Personal welcomes on the reception TV
Works with
- Google Calendar
- Yodeck
- Smart TV
WhenAn appointment is ten minutes away.
- 01Read the next visitor’s booking
- 02Prepare a greeting with their first name
- 03Show it on screen, then reset the display
The resultThe next visitor gets a welcome made for them.
Marketing · Full guide
Review journeys that feel personal
Works with
- Jobber
- Trustpilot
- Google Business Profile
WhenA job is marked complete.
- 01Choose the right journey for the service
- 02Ask for a review at a sensible moment
- 03Let the team follow up on anything unhappy
The resultGood work gets a consistent path to genuine feedback.
Marketing · Full guide
Rebooking reminders that bring people back
Works with
- Square
- Klaviyo
- Twilio
WhenA customer’s usual return date approaches.
- 01Check their history and preferences
- 02Pick the right time and channel
- 03Send a relevant invitation to return
The resultA timely next step for customers who already know you.
Leads & sales · Full guide
Quote follow-ups you never forget
Works with
- Xero
- Gmail
- Slack
WhenA quote has been sent.
- 01Wait a sensible interval
- 02Check whether the customer replied
- 03Send a gentle nudge or alert the owner
The resultFewer forgotten quotes. A clear next action.
Spaces & devices · Full guide
Rooms that get themselves ready
Works with
- Microsoft 365
- Philips Hue
- Sonos
- Yodeck
WhenA room booking is about to start.
- 01Update the screen outside the door
- 02Set the lights and queue an announcement
- 03Reset the room when the booking ends
The resultThe diary, the display and the room agree.
Leads & sales
Missed call, instant text back
Works with
- Twilio
- WhatsApp Business
- Calendly
WhenA call to the business goes unanswered.
- 01Spot the missed call
- 02Text a friendly reply with a booking link
- 03Log the call against the contact in your CRM
The resultNo enquiry goes cold because nobody could pick up.
Leads & sales
Facebook and Instagram leads straight into the CRM
Works with
- Meta Lead Ads
- HubSpot
- Slack
WhenSomeone submits one of your lead ads.
- 01Create or update the contact
- 02Assign an owner by service or postcode
- 03Ping that person in Slack with the details
The resultLeads answered in minutes, not days.
Leads & sales
Quote form to ready-to-send proposal
Works with
- Typeform
- PandaDoc
- HubSpot
WhenA customer requests a quote.
- 01Price the job from your rules
- 02Draft a branded proposal
- 03Send it once the owner approves
The resultProposals go out the same day.
Leads & sales
Website chat to qualified lead
Works with
- Intercom
- Pipedrive
- Calendly
WhenA visitor asks about pricing in chat.
- 01Capture what they need and when
- 02Create a deal in the pipeline
- 03Offer a call slot in the same conversation
The resultCurious visitors become booked calls.
Bookings
No-show rescue
Works with
- Google Calendar
- Twilio
- Calendly
WhenAn appointment starts and nobody has checked in.
- 01Wait ten minutes and check the status
- 02Text a kind rebooking link
- 03Free the slot for walk-ins
The resultFewer empty chairs and no awkward phone calls.
Bookings
Cancellations refill from the waitlist
Works with
- Fresha
- WhatsApp Business
WhenA customer cancels.
- 01Find waitlisted customers who fit the slot
- 02Offer it first come, first served
- 03Confirm the booking and update the diary
The resultCancelled slots fill themselves.
Bookings
Every meeting arrives with a brief
Works with
- Calendly
- Zoom
- HubSpot
- Notion
WhenSomeone books a call.
- 01Create the Zoom link
- 02Pull their history from the CRM
- 03Write a one-page brief in Notion
The resultYou walk in knowing who you’re talking to.
Bookings
Rota changes straight to phones
Works with
- Deputy
- Google Calendar
WhenA rota is published or changed.
- 01Work out which shifts changed
- 02Update each person’s calendar
- 03Message only the people affected
The resultNobody misses a changed shift.
Payments & finance
Stripe payouts reconciled in Xero
Works with
- Stripe
- Xero
WhenStripe sends a payout to the bank.
- 01Match each charge to its invoice
- 02Post fees and refunds to the right accounts
- 03Flag anything that doesn’t match
The resultBooks that balance without losing a Friday afternoon.
Payments & finance
Polite invoice chasing
Works with
- Xero
- QuickBooks
- Gmail
- Slack
WhenAn invoice passes its due date.
- 01Send a friendly reminder
- 02Follow up more firmly after two weeks
- 03Alert the owner if it’s still unpaid, and stop the moment it’s paid
The resultPaid faster, without the awkward emails.
Payments & finance
Receipts from inbox to bookkeeping
Works with
- Gmail
- Dext
- Xero
WhenA receipt lands in your inbox.
- 01Pick up the attachment
- 02Send it to Dext for extraction
- 03File and categorise it in Xero
The resultNo shoebox of receipts at year end.
Payments & finance
Failed Direct Debit recovery
Works with
- GoCardless
- HubSpot
- Twilio
WhenA Direct Debit payment fails.
- 01Retry on a sensible date
- 02Text a secure link to update details
- 03Pause the service only after the final attempt
The resultRecovered revenue, handled kindly.
Online shop
Low stock, reorder drafted
Works with
- Shopify
- Google Sheets
- Gmail
WhenA product drops below its reorder level.
- 01Check recent sales speed
- 02Draft a purchase order to the supplier
- 03Send it once you approve
The resultBestsellers stay in stock.
Online shop
Dispatch updates customers actually read
Works with
- Shopify
- Royal Mail Click & Drop
- WhatsApp Business
WhenA shipping label is created.
- 01Fetch the tracking number
- 02Send a WhatsApp update
- 03Remind them on delivery day
The resultFewer “where’s my order?” emails.
Online shop
Etsy, Amazon and Shopify in one view
Works with
- Etsy
- Amazon Seller Central
- Shopify
- Airtable
WhenAn order arrives on any channel.
- 01Bring every order into one format
- 02Sync stock across all channels
- 03Produce a single picking list
The resultNo overselling, one place to work from.
Online shop
Abandoned baskets with a human touch
Works with
- Shopify
- Klaviyo
WhenA shopper leaves items in their basket.
- 01Wait an hour
- 02Send a personal note about the item
- 03Offer an incentive only on a second reminder
The resultRecovered sales without training people to wait for discounts.
Customer service
Support inbox triage with AI drafts
Works with
- Gmail
- Outlook
- Claude
- Zendesk
WhenA support email arrives.
- 01Sort it by topic and urgency
- 02Draft a reply from your own help content
- 03A person checks and sends it
The resultFaster replies that still sound like you.
Customer service
Google review replies, drafted for you
Works with
- Google Business Profile
- Claude
- Slack
WhenA new review is posted.
- 01Draft a thoughtful reply
- 02Send it to Slack for approval
- 03Publish the approved reply
The resultEvery review gets an answer.
Customer service
WhatsApp answers with a human handover
Works with
- WhatsApp Business
- Claude
- Slack
WhenA customer asks a question on WhatsApp.
- 01Answer common questions from approved information
- 02Hand over to a person when unsure
- 03Keep the conversation on record
The resultCustomers get answers at 11pm, and people handle the tricky ones.
Marketing
One blog post, everywhere
Works with
- WordPress
- Webflow
- Buffer
WhenYou publish a new article.
- 01Draft posts for each channel
- 02Schedule them through Buffer
- 03Report which ones drove visits
The resultContent that keeps working after launch day.
Marketing
Welcome series for new customers
Works with
- Stripe
- Shopify
- Mailchimp
WhenSomeone buys for the first time.
- 01Tag them by what they bought
- 02Start a tailored welcome sequence
- 03Stop as soon as they buy again
The resultA first purchase becomes a relationship.
Team & operations
Monday morning numbers in Slack
Works with
- Google Analytics 4
- Stripe
- HubSpot
- Slack
WhenIt’s 8am on Monday.
- 01Collect last week’s figures
- 02Compare them with the week before
- 03Post a five-line digest
The resultEveryone starts the week with the same picture.
Team & operations
Signed contract, project kicked off
Works with
- DocuSign
- Asana
- Google Drive
- Slack
WhenA client signs the contract.
- 01Create the project from a template
- 02Set up the shared folder
- 03Open a Slack channel and invite the team
The resultDay one starts on day one.
Team & operations
New starters ready on day one
Works with
- BambooHR
- Google Workspace
- Slack
WhenA new hire is added to HR.
- 01Create their accounts
- 02Prepare the equipment checklist
- 03Book their first-week meetings
The resultNew starters feel expected, not improvised.
Team & operations
Voice notes into tasks
Works with
- Claude
- Todoist
WhenYou record a voice note on the move.
- 01Transcribe it
- 02Pull out the actions and dates
- 03Create tasks in your to-do list
The resultIdeas captured before they’re forgotten.
Team & operations
Job finished, photo report sent
Works with
- ServiceM8
- Google Drive
- Gmail
WhenAn engineer marks the job complete.
- 01Collect site photos and notes
- 02Build a branded PDF report
- 03Email it to the customer with the invoice
The resultA professional finish on every job.
Spaces & devices
Opening hours run the building
Works with
- Google Business Profile
- Philips Hue
- Hive
- Yodeck
WhenToday’s opening time approaches.
- 01Read today’s hours, including holidays
- 02Bring on lights and heating 30 minutes early
- 03Switch the signage to “open”
The resultThe building opens itself.
Spaces & devices
Visitor arrives, host knows
Works with
- Envoy
- Microsoft Teams
- Sonos
WhenA visitor signs in at reception.
- 01Message their host on Teams
- 02Play a gentle chime in the office
- 03Print their badge
The resultNobody waits awkwardly in reception.
AI & data
Ask your business questions in plain English
Works with
- Claude
- MCP
- Your database
WhenSomeone asks “how many bookings do we have next week?”
- 01Expose safe, read-only tools over your data
- 02Let the assistant call the right one
- 03Answer with the figures and where they came from
The resultAnswers without hunting through dashboards.
Ideas with a dot have a full guide. Illustrative, not client work: if it happens on a computer or phone, it’s a place to start. Tell us yours
01
Security, designed in
Deliberate access controls, validated inputs and clear data boundaries from the first commit.
02
Failure, rehearsed
We test the failure paths and make problems visible before they become outages.
03
Architecture you can read
Clear structure, considered dependencies and documentation that stays current.
04
Ready to be extended
Built for the people who will run, maintain and extend it years from now.
What should happen next?
(Start a project)
A tangled process. A useful idea. A piece of hardware waiting to do something interesting. Tell us what you want to make possible.
Start a project